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The Non-Negotiables of Leadership
Empower others. Leave a legacy. Leadership development is currently one of the top global challenges facing all industries across the...

Dr Samantha Worthington
2 min read


Your First Step Towards Entrepreneurship
Over the last two decades, we have seen a remarkable increase in entrepreneurship.

Dr Samantha Worthington
2 min read


Quick Tips for Becoming a Change Leader
When you pay close attention to something, the different areas of your brain begin to work together to complete a specific task. New...

Dr Samantha Worthington
2 min read


Big Thinking for Outstanding Results
If there's one thing that I've learnt from working with, mentoring, and consulting to business leaders for more than two decades, it’s...

Dr Samantha Worthington
3 min read


NLP Presuppositions in Sales and Negotiation
NLP (Neuro-Linguistic Programming) is simply the way you experience life. It’s how your neurons are programmed together to determine your...

Dr Samantha Worthington
3 min read


How to Generate More Leads Offline
As a business owner, the keys to running a successful business are networking and lead generation. Whether you’re just starting out or...

Dr Samantha Worthington
3 min read


Gain More Customers While Saving the Planet
Recently, The Marketing Journal did a study on the effect of corporate social responsibility (CSR) on consumers. They found that 90% of...

Dr Samantha Worthington
3 min read


Customer-Centric Sales Management
Before you can become customer-centric as a business, you need customers! Sales and sales management are part of the marketing programme...

Dr Samantha Worthington
14 min read


The Customer is King
Rapid changes in the economic, political, social and technical arenas are taking place globally. Along with these changes, most businesses..

Dr Samantha Worthington
23 min read


Your Company Culture and Customer-Centricity
Company culture has a significant influence on its corporate strategy. The fit between strategy and organisational culture is imperative...

Dr Samantha Worthington
3 min read


Can CSR Make Your Business Customer-Centric?
The connection between corporate social responsibility (Hereafter referred to as “CSR”) and the financial success of a business is a...

Dr Samantha Worthington
3 min read


Market Share and Customer Retention
We function in an environment where more equals more, and a common theory is that in order for your business to grow and make more money,...

Dr Samantha Worthington
11 min read


What Drives You?
Close your eyes and go back to the time when you were nine years old. I want you to remember your most favourite place. I want you to...

Dr Samantha Worthington
5 min read


My Journey: Business Women’s Association of South Africa Awards 2016
Last Friday night, one of my dreams became a reality when I was awarded the Regional Business Woman of the Year for 2016. For those of...

Dr Samantha Worthington
5 min read


Gain More Customers While Saving the Planet
Recently, The Marketing Journal did a study on the effect of corporate social responsibility (CSR) on consumers. They found that 90% of...

Dr Samantha Worthington
3 min read
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