Before you can become customer-centric as a business, you need customers! Sales and sales management are part of the marketing programme...

Rapid changes in the economic, political, social and technical arenas are taking place globally. Along with these changes, most businesses..

Company culture has a significant influence on its corporate strategy. The fit between strategy and organisational culture is imperative...

The connection between corporate social responsibility (Hereafter referred to as “CSR”) and the financial success of a business is a...

We function in an environment where more equals more, and a common theory is that in order for your business to grow and make more money,...

Close your eyes and go back to the time when you were nine years old. I want you to remember your most favourite place. I want you to...

Last Friday night, one of my dreams became a reality when I was awarded the Regional Business Woman of the Year for 2016. For those of...

Recently, The Marketing Journal did a study on the effect of corporate social responsibility (CSR) on consumers. They found that 90% of...