NLP Presuppositions in Sales and Negotiation
- Dr Samantha Worthington

- Jul 4, 2023
- 3 min read
Updated: Jan 26
NLP (Neuro-Linguistic Programming) is simply the way you experience life. It’s how your neurons are programmed together to determine your internal experience of life and the world around you. If you follow the basic principles of NLP, you may find that they have a huge impact on your influence and sales success, and that they generally empower you in your business life.
In this article, we’ll go through five of the main NLP presuppositions, teaching you how to utilise them in your sales and negotiation techniques to get the best outcome you can from your time with your clients or customers.
By adopted the basic principles of NLP, you’ll find that it will bring much empowerment to the way you deal with your customers, clients and business in general. Of course, these things might not be useful to everybody, however those who do adopt it as part of their practice, find that it is an excellent tool and that it has improved their business dealings infinitely.
I have compiled a list of NLP presuppositions that the top influencers in the world use to increase their influence. If you find that they work for you, adopting them as your background belief system will be an empowering experience that could improve your business dealings in a way you never thought possible.
We all create our own experience and interpretation of everything. Inside our minds we all have our own interpretation and maps of the world. Your job, when it comes to sales, is to determine your client’s or customer’s experience and interpretation of the world. The way you experience things is quite useless in this. What is really important is their experience and making sure you understand it in order to customise your sales technique to suit it.
People are always doing the best they can. When you remember this core principle you allow yourself to grant your clients and customers trust. If you gain a high level of trust for your clients or customers, including all their struggles and all their reservations, you will become much more successful in business.
People already have the resources they need to create everything they want. Your clients are infinitely resourceful and able to create action. The thing is, they may feel like they don’t have those resources, which is where you come in by making them understand that they are bigger than their circumstances and able to create anything they want. This will make them feel more powerful sitting in front of you, and you will find that they are infinitely more likely to buy into that experience from you, rather than from someone who doesn’t incite those same feelings within them.
Mind and body are part of the same experience: They affect each other. Your clients will give away what’s going on in their mind through their body language. If they’re uncomfortable with what’s happening or by what is being said, you’ll see it in how their body reacts to you. Learning to read your client’s body language will help you understand if things are going in the right direction.
Everything influences everything all the time. All the moves you make, all the things you say, will all influence the overall sales process. It’s your job to become detail-oriented and focus on how every little detail in your sales technique will influence the outcome.
Using these five presuppositions of NLP in your sales techniques will help you become more influential in business and improve your sales practices. For more information on NLP and tips to grow your business, subscribe to my One-Minute Wins Newsletter.



