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Signals of Safety: How Emotion Speaks Before Strategy
In leadership, branding, and even the closeness of human connection, trust is the silent engine that powers progress. But it doesn’t need...

Dr Samantha Worthington
4 min read


How Brain Chemistry Shapes Team Behaviour: The Neuroscience of Alignment at Work
In high-performance workplaces, culture decks and KPIs often set the tone. But true team performance isn’t built by metrics alone....

Dr Samantha Worthington
4 min read


Hyper-Personalisation: Where Strategy Meets Psychology in Consumer Loyalty
In an age where consumers are exposed to an endless stream of options, messages, and experiences, personalisation has shifted from...

Dr Samantha Worthington
4 min read


The New Psychology of Buying: How Social Commerce Rewires Consumer Behaviour
In the age of TikTok Shop, Instagram Shopping, and live-streamed product hauls, the way consumers make purchasing decisions is undergoing...

Dr Samantha Worthington
4 min read


Understanding the Psychology Behind Customer Complaints
Customer complaints might seem like a nuisance on the surface, but behind every frustrated email or raised voice is a rich tapestry of...

Dr Samantha Worthington
4 min read


Unlocking the Mindset, Habits, and Emotional Dynamics Behind Thriving at Work
Modern workplaces are fast-paced, ever-changing ecosystems where agility, innovation, and adaptability are prized. But even with the best...

Dr Samantha Worthington
3 min read


Five Mental Models to Make You Smarter
Strategic thinking for progressive performance. A mental model is an explanation of how something works. They are the thinking tools...

Dr Samantha Worthington
3 min read


Master the Art of Difficult Conversations
How to hold tough talks with clarity and confidence. It's no secret that silence builds resentment. And we can all agree that tough...

Dr Samantha Worthington
4 min read


Mindset Shifts: Seeing What Others Don't
Six mindset shifts that will change your life. ‘Your beliefs become your thoughts, your thoughts become your words, your words become...

Dr Samantha Worthington
7 min read


Self-Reflection for Elite Clarity
The single most powerful habit for personal growth. "Man is distinguished above all animals by his self-consciousness." - Immanuel...

Dr Samantha Worthington
4 min read


Master the Art of Negotiation
Use psychology to control the conversation. Negotiation is a strategic discussion to find common ground between two different...

Dr Samantha Worthington
4 min read


Growth, Life and Longevity
Break through your comfort barrier. “ When the human body is put under exceptional strain, a range of dormant genes in the DNA are...

Dr Samantha Worthington
5 min read


The Power of Purpose
The connection between purpose, emotion and success. The question “What is your why?” has become a common part of our everyday...

Dr Samantha Worthington
5 min read


Force Versus Power
The role of authentic power in leadership. The concepts of force and power seem to convey similar meanings and are often confused for...

Dr Samantha Worthington
4 min read


Money Mindset Matters
Program your money mindset for next level wealth. Building wealth is a gradual process that involves strategic planning and consistent...

Dr Samantha Worthington
2 min read


Don't Believe Everything You Think
How to detangle from your negative thoughts and feelings. Negative thoughts can significantly impact your mental health and overall...

Dr Samantha Worthington
3 min read


The Superpowers of Early Risers
Starting the day earlier, can make you superhuman... Waking up early has several benefits that can help you lead a healthier and more...

Dr Samantha Worthington
3 min read


Find Your Purpose
It’s one of my favourite coaching sessions to have with a client: What would you be if you could be anything? It usually takes a while...

Dr Samantha Worthington
6 min read


Reflecting on Attachment
The first years of your life are essential to establish the future foundation of who you are. And our parents and caregivers are the...

Dr Samantha Worthington
4 min read


Ten Habits for Happiness
Being happy is not just about feeling good. Research shows that it also makes us healthier, more productive – and simply nicer to be...

Dr Samantha Worthington
3 min read
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