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People Remember Powerful Leaders
The universal attributes of leaders who change lives. The traditional model of the leader-hero who saves the day, knows it all, is the...

Dr Samantha Worthington
5 min read


Master the Art of Negotiation
Use psychology to control the conversation. Negotiation is a strategic discussion to find common ground between two different...

Dr Samantha Worthington
4 min read


People-Centric Leadership Equals Exceptional Results
It's all about the win-win. If you care more about your profits than your people, you'll eventually have neither. As a leader,...

Dr Samantha Worthington
4 min read


The Non-Negotiables of Leadership
Empower others. Leave a legacy. Leadership development is currently one of the top global challenges facing all industries across the...

Dr Samantha Worthington
2 min read


Quick Tips for Becoming a Change Leader
When you pay close attention to something, the different areas of your brain begin to work together to complete a specific task. New...

Dr Samantha Worthington
2 min read


NLP Presuppositions in Sales and Negotiation
NLP (Neuro-Linguistic Programming) is simply the way you experience life. It’s how your neurons are programmed together to determine your...

Dr Samantha Worthington
3 min read


Achieving Remarkable Business Success Through Leadership
In their book Multipliers , Liz Wiseman and Greg McKeown bring to light the idea that the most effective leaders extract the intelligence...

Dr Samantha Worthington
2 min read


Gain More Customers While Saving the Planet
Recently, The Marketing Journal did a study on the effect of corporate social responsibility (CSR) on consumers. They found that 90% of...

Dr Samantha Worthington
3 min read


Customer-Centric Sales Management
Before you can become customer-centric as a business, you need customers! Sales and sales management are part of the marketing programme...

Dr Samantha Worthington
14 min read


The Customer is King
Rapid changes in the economic, political, social and technical arenas are taking place globally. Along with these changes, most businesses..

Dr Samantha Worthington
23 min read


Your Company Culture and Customer-Centricity
Company culture has a significant influence on its corporate strategy. The fit between strategy and organisational culture is imperative...

Dr Samantha Worthington
3 min read


Can CSR Make Your Business Customer-Centric?
The connection between corporate social responsibility (Hereafter referred to as “CSR”) and the financial success of a business is a...

Dr Samantha Worthington
3 min read


Market Share and Customer Retention
We function in an environment where more equals more, and a common theory is that in order for your business to grow and make more money,...

Dr Samantha Worthington
11 min read


Gain More Customers While Saving the Planet
Recently, The Marketing Journal did a study on the effect of corporate social responsibility (CSR) on consumers. They found that 90% of...

Dr Samantha Worthington
3 min read
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