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Can CSR Make Your Business Customer-Centric?
The connection between corporate social responsibility (Hereafter referred to as “CSR”) and the financial success of a business is a...

Dr Samantha Worthington
3 min read


Market Share and Customer Retention
We function in an environment where more equals more, and a common theory is that in order for your business to grow and make more money,...

Dr Samantha Worthington
11 min read


What Drives You?
Close your eyes and go back to the time when you were nine years old. I want you to remember your most favourite place. I want you to...

Dr Samantha Worthington
5 min read


My Journey: Business Women’s Association of South Africa Awards 2016
Last Friday night, one of my dreams became a reality when I was awarded the Regional Business Woman of the Year for 2016. For those of...

Dr Samantha Worthington
5 min read


Gain More Customers While Saving the Planet
Recently, The Marketing Journal did a study on the effect of corporate social responsibility (CSR) on consumers. They found that 90% of...

Dr Samantha Worthington
3 min read


What Is Really Holding You Back?
When business owners think about self-limiting beliefs, it is often the fear of failure that comes to mind. However, is that what’s...

Dr Samantha Worthington
2 min read


How to Get Your Creative Juices Flowing
Writing is a playful experience and you need to embrace your inner child.

Dr Samantha Worthington
2 min read


How to Overcome the Halfway Slump When Writing a Book
This is a common time to feel a bit demotivated. Why is that?

Dr Samantha Worthington
3 min read


Why You Should Self-Publish Your Book
Writing a book is a personal journey of self discovery. It is the proverbial - and often the literal - blood, sweat and tears of your effort

Dr Samantha Worthington
3 min read


Write A Book to Market Your Business
Did you know that writing a book is one of the best marketing tools for your business?

Dr Samantha Worthington
2 min read


How to Start Writing Your Next Book
Before you can start writing a book, it is a great idea to start documenting aspects of your life and career.

Dr Samantha Worthington
2 min read


How to Settle into a Writing Routine for Your Next Book
Have you been sitting on a book idea for many years? Could this be the year that you become a published author?

Dr Samantha Worthington
3 min read


How to Increase Reader Trust for Your Next Book
Many writers worry that their book is simply, their opinion. This is especially true if this is your first book.

Dr Samantha Worthington
2 min read


The Andrea Method 1.0 Book Launch
After guiding thousands of people over the past fifteen years and overcoming many obstacles herself, Andrea Beil has developed a method...

Dr Samantha Worthington
1 min read


Customer Experience World Conference 2018 (CEW2018)
This international conference attracts the most successful customer service strategists, overwhelmingly successful business leaders and...

Dr Samantha Worthington
1 min read


Vibrant Direct Annual Partnership Breakfast
Successful business partnerships take time. A shared vision acts as the guiding North Star, and understanding where you’re going together...

Dr Samantha Worthington
1 min read


Dr. Imtiaz Sooliman Keynote Address
It's always an honour to spend time with Dr. Sooliman and the Gift of the Givers. What a privilege it was to host his keynote address in...

Dr Samantha Worthington
1 min read


Open Door Crisis Centre Annual Event
The Open Door Crisis Care Centre (The Open Door) is a non-profit, interdenominational outreach organisation established in 1997 by Thora...

Dr Samantha Worthington
1 min read
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