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Achieving Remarkable Business Success Through Leadership

Updated: Jan 26

In their book Multipliers, Liz Wiseman and Greg McKeown bring to light the idea that the most effective leaders extract the intelligence of those around them, while ensuring commitment and attracting talent. They explain that a leader can be either a Diminisher or a Multiplier, and that the traits of each seriously affect the success – or demise – of a business.


Based on the titles alone, we can establish which type of leader we want to be. However, without understanding our behaviour and being consciously aware of our actions, we may fall into the trap of being a Diminisher in our own business. The result is detrimental of the success and sustainability of our livelihood.


Whether your business has one staff member or one hundred, as the owner of the organisation you are required to manage talent, approach mistakes, set direction, make decisions, and get things done. If you believe that without you, the business may not move forward, you may be a Diminisher.


A Diminisher uses their employees’ talent, rather than developing the people within their area of authority. They may blame areas of non-performance or mistakes on others – finding a scapegoat – rather than exploring the reasons for the mistake and identifying solutions in a collaborative manner. A Diminisher tells their staff what to do, instead of consulting and working together with their team towards decisions, and they control how things get done rather than supporting others in the process of doing.


A Multiplier is a leader who consciously chooses to attract and optimise people and their talents. Often others will flock to them because they know that to work with them means to grow and develop. This type of leader will create an environment that requires their staff’s best thinking. They create a workspace where everyone has permission to think and create their best work. A Multiplier will extend challenges to stretch their business and its people, while debating decisions and instilling ownership and accountability within their teams.


Some of the greatest leaders of our time are Multipliers, constantly challenging concepts with innovation and using their team’s collective talent to push barriers and achieve the remarkable. By connecting their people with opportunities, the Multiplier is able to ensure that their business becomes sustainable. Instead of putting people in boxes and creating disillusion within their teams, a Multiplier business owner creates an organisation that attracts top talent and allows that talent to take ownership and responsibility. This type of business owner creates an organisation that can run without them – indefinitely and when they need a holiday – while disrupting prevailing logic and resulting in outstanding customer value.


Multipliers understand that it is their duty to invest, teach and coach others, while holding their team accountable for the achievement of goals. By becoming a Multiplier, and by consciously focusing on the development of those within your business, you give your people permission to access their hidden genius, which is often when true business success is discovered.


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