Unlock the science behind why people buy - and transform the way you sell forever. In The Psychology of Selling, globally recognised neuroscience and human‑behaviour specialist Dr Samantha Worthington breaks down the hidden mental processes that drive every purchase decision. Whether you're a coach, consultant, service provider, or product‑based business, this ebook gives you the exact frameworks used by high‑performing brands to create offers that convert with clarity, confidence, and integrity. This is brain‑based selling - ethical, strategic, and deeply human.
 
What You’ll Learn Inside
The Neuroscience of Buying Decisions - Discover how the emotional and rational brain work together during a purchase - and how to ethically influence both.
What Makes an Offer Truly Irresistible - Learn the psychology behind value perception, risk reduction, social proof, and authentic urgency.
Understanding Your Customer’s Real Needs - Go beyond demographics and uncover the emotional, functional, and social drivers that shape behaviour.
Pricing Strategies That Maximise Conversions - Use proven psychological pricing principles to increase perceived value without lowering your prices.
How to Create FOMO Without Being Pushy - Build natural urgency that motivates action while strengthening trust, not damaging it.
How to Craft, Test & Optimise Your Offers - Implement a repeatable, data‑driven system for improving your offers over time.
 
Who This Ebook Is For
Coaches, consultants, and service providers
Product‑based business owners
Entrepreneurs refining their offers
Anyone wanting to understand the real psychology behind sales
 
If you’ve ever felt like your offer is good - but not converting the way it should - this book shows you exactly what’s missing.
 
Why This Book Works
Dr Samantha Worthington combines neuroscience, behavioural psychology, and real‑world business strategy to give you a practical, evidence‑based roadmap for creating offers people feel confident saying “yes” to. You’ll walk away with clarity, confidence, and a toolkit you can use again and again across every product, service, or launch.